In the field of search engine optimization, link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website.
Links are the most important thing that contribute an important part in ranking and is also the major factor among search engine ranking factors. Through links, search engines analyze the popularity of websites based on its originality,trust, spam, authority.Link building refers to the process of getting external pages to link to a page on your website. It is one of the many tactics used in search engine optimization (SEO).
Since Google’s algorithm is largely based on links, having a number of high-quality links to your site is obviously incredibly important in driving search traffic, if you don’t have links to your site, you won’t show up in search results listings.
There are a number of ways to get links to your site, but as Google and other search engines become more and more sophisticated, many of them have become extremely risky. If you are new to SEO and are looking to leverage the channel, these riskier and more aggressive means of trying to get links likely are not good, as you won’t know how to properly navigate the pitfalls and evaluate the risks. Trying to create links specifically to manipulate Google rankings doesn’t create any other value for your business in the event that the search engine algorithms shift and your rankings disappear.
A more sustainable approach to developing links is to focus on more general, sustainable marketing approaches such as creating and promoting useful content that also includes specific terms you’d want to rank for.
Major factors used by search engine to assign value to the link:
- Global Popularity: To gain trust with the search engines, you need to do link building on popular domains. Making your website globally popular is not an easy task.
- Anchor Text: One of the most important things search engines take into account in ranking a page is the actual text a linking page uses to talk about your content.
- Trust Rank: Internet contains lots of spam. Linking from high authority domains can result in a significant boost to the scoring a lot of Trust factor.
Some of the methods to build the backlinks.
How Forum submission help in promoting your website?
Forum submission can not only boost the SEO ranking but attracts more followers through forum commenting. The high-quality forum submission attracts the users, and usually, there is a backlink building from it. So most of the people click and get converted if it’s a good content. And website gets more traffic as well.
Question & Answer Participation
It is mainly a query of the user seeking answers from others. Like quora, yahoo answers, ask.com etc. If a user search for any tech question on google, google doesn't have its answer of its own. What it does is it crawls millions of websites online to find the correct answer. And if your website has the right answer and you are even sharing the links on question and answer forums, Google SEO will fetch your site.
Link Building by answering questions
By providing a detailed answer to questions you create a rich content on a service with high authority in the search engines. A well-answered question makes visitors think if the answer is so informative then how much more information is there will be if I click the link. Thus, it not only improves its rankings but at the same time generate traffic to your website as well.
Participating on Blogs by answering through comments
Leaving a comment on a blog can result in a relevant do-follow link to the individual's website. Most of the time, however, leaving a comment on a blog turns into a no-follow link, which are not counted by search engines, such as Google and Yahoo! Search. On the other hand, blog comments are clicked on by the readers of the blog if the comment is well-thought-out and pertains to the discussion of the post on the blog. It is basically an article which needs a discussion of people through the comment section. When you post a comment on a blog having high traffic, if your comment was relevant and interesting, visitors may follow the link in your comment to visit your website.
Link Building Techniques without content
Boost your page or an article paying some money. Sometimes it is worth to pay some amount for a link to get high traffic from that source.
Location based links
Focus primarily on your location what people are talking around. What is the fresh topic that can be discussed? Participating in forums that are location specific and driving traffic from there by building quality links.
Asking your friend to provide link by a side-wide link or widgets. You can even ask them to share your links in social medias like Facebook, Twitter, Google Plus, etc. Inserting social share buttons to share the content across the web can be the most useful thing for being socially popular.
 Rank Digitally